Mixed Martial Arts (MMA) is an extreme sport that any brand would think twice about partnering with due to its violence and gore. But PotNetworking Holdings is different.
PotNetwork Holdings, Inc. (OTCMKTS:POTN) has announced that its subsidiary, Diamond CBD, Inc., has thrown its support to MMA with partners Exponential, Inc. (XPO²). They signed a deal with Bully Rehab Awareness Gym (BRAG), which aims to stop school bullying and empower kids through MMA.
Founder Carlos “The Yuman Prodigy” Flores is a former MMA pro fighter. He sports a win-loss card of 5-2, with two wins coming off TKO. He had a five-game winning streak from 2008 to 2011 before losing the last two of his fights to Rich Hale and Adam Padilla. For Flores, the transition to training young fighters and starting a gym where the focus is to stop bullying is not that difficult.
“I want to be able to help both people, the bully and the person bullied,” Flores claims.
School bullying is a serious matter, and unless there is action to spread awareness about it, the problem will only persist. Statistics say one in four kids in the U.S. has experienced being bullied most of the time. On the other hand, verbal bullying is the most common type, with 77 percent of students admitting they are bullied verbally or mentally. This could lead to poor self-esteem, depression, anxiety or, in worst cases, even suicide.
Unfortunately, little is done to improve the situation. The report from Bullying Statistics revealed that 85 percent of cases are being ignored by the teachers or the school administration. To stop these cases, there is a need for the community to stand as one—the school, teachers, parents and students—and make collective efforts to put an end to it.
Sports is one of the things that can help. It can improve one’s physical attributes as well as mentality. It also teaches the value of camaraderie, patience, sportsmanship, and humility. It also empowers the kids and students that they have a choice and that they can stop bullying and let it not consume their self-worth.
With the help of Flores, through his gym, he wants to share his learnings and experiences as an MMA fighter. MMA is one of the most exciting sports right now, and it gets increasing attention. As more states in the U.S. are legalizing MMA, its popularity will only reach greater heights. It is once frowned upon because of its violence and its no-rules kind of sports, but that is not the case anymore.
MMA King Conor McGregor and boxing superstar Floyd Mayweather met in the boxing ring, and it even catapulted MMA to global awareness. Ultimate Fighting Championship CEO Dana White believes MMA will always be exciting because it is in human nature to fight and be competitive.
“I don’t care what color you are, I don’t care what country you’re from; we’re all human beings and fighting’s in our DNA. We get it, and we like it,” he added.
The good thing is, there is not just one MMA outfit that dominates the industry. White’s UFC may be the flag bearer of MMA sports, but there is also Bellator, Pride FC, World Extreme Cagefighting and Strikeforce, to name a few. Even less popular ones are making strides.
Alliance MMA Inc. revealed its financial results for Q2 in 2017, and it showed a 48 percent growth.
“As previously reported, now that we’re operating in eleven regional MMA promotions, we are well on our way towards creating a persistent presence in the top 20 domestic media markets. Moreover, we are continuing to make positive strides in achieving our stated objective of producing at least 125 professional MMA events per year, which in turn will facilitate attracting national brand sponsorships, and securing a more robust broadcast video distribution presence,” Alliance MMA CEO Paul Danner explains.
Because it is a highly physical sports, MMA fighters tend to get injured from time to time. CBD products help relieve pain and sore muscles in these types of injuries. By partnering with BRAG, Diamond CBD offers its top of the line CBD creams, which are designed for high-performing athletes. It is even endorsed by NFL Hall of Famer Lawrence Taylor.
The use of CBD products is not new among MMA fighters. It gives them an alternative to prescription drugs, which can have adverse effects in the long run, on top of being costly. Matt Riddle, John Fitch, Nick and Nate Diaz, and Mike Perry are among the notable names who support marijuana use in MMA.
The opportunity is just too good to pass up for PotNetwork Holdings and Diamond CBD. By supporting BRAG, the management believes they are hitting two birds with one stone: help MMA athletes recover and stop school bullying across the U.S.
The CBD industry and MMA industry almost had similar fates. They are once banned and considered illegal in some states, but regulators are slowly realizing their worth to the community building. With the collaboration, the future is bright for aspiring MMA fighters and students in the U.S.